Why People Are Talking About Kim Loaiza, Mexico's Rising Pop Star And YouTube Personality

Posted by Martina Birk on Monday, August 19, 2024

The rising popularity of Latin music in America has taken the music industry by storm. Over the past years the resurgence of Spanish-language entries on Billboard’s mainstream charts has skyrocketed. After years of Latin artists seeking collaborations with English-speaking mainstream acts, the roles have been reversed. Streaming has led to Anglo artists eager to boost their streaming numbers chasing Latin music creators. On average, Latin Americans stream 86 minutes of music per day, this number is the highest across all regions. To put this into perspective, 29 three-minute songs are listened to through 86 minutes of streaming per day.

Artists like “Mi Gente” singer J Balvin, Maluma, Ozuna and Karol G have all become global hit-makers with reggaeton and trap songs. Kim Loaiza is another star that is on the rise. With hits like No Seas Celoso and Me Perdiste she is well on her way to global superstardom, so who is Kim Loaiza?

8 Who Is Kim Loaiza?

Known for her YouTube videos, Kimberly Guadalupe Loaiza Martinez is a rising Mexican star and influencer. In 2019, she began pursuing a music career and has since collaborated with artists such as Zion y Lennox, Lele Pons, and Ovi to name a few. Her sound is pop-fused perreo, rooted in her Mexican culture. She is currently the seventh most followed user on Tik Tok and has over a billion views on her YouTube channel.

7 Loaiza Dreams Of Working With These Artists

Despite racking up some big collaborations thus far in her young musical career, Loaiza dreams of working with big names like Karol G, Natti Natasha, Shakira, and Beyoncé. She’s also collaborated with her hubby JD Pantoja on two songs, “Amándote” one of the earliest releases, which was dropped back in 2019. He is also featured on “Incondicional” which was released earlier this year, the video has over 33 million views on YouTube.

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6 These Are A Few Of Kim Loaiza's Favorite Things

Kim Loaiza loves recording music, she enjoys eating sushi and spending quality time with her family. In her posts, Kimberly often mentions how grateful she is for her family and what a blessing it is, "Nothing makes me happier than being with my family," she wrote in an Instagram post in April 2021. The singer also enjoys watching her fans dance to her music. Her favorite color is turquoise.

5 These Projects Are In The Pipeline For Kim Loaiza

With new music on the way, including a highly anticipated remix of “Después de las 12” that she did with Ovi , the star is expected to continue touring in 2022. “I don’t think my fans are ready for this remix, but I know they will love it,” she told Billboard. As part of Telemundo's "Summer Concerts: Road to Billboard Latin Music Awards" musical outdoor series, Loaiza appears weekly on hoyDia (every Thursday) and En Casa con Telemundo (every Friday).

4 Is Kim Loaiza Dating Anyone?

Kim Loaiza is married to fellow artist and influencer Juan de Dios Pantoja, whom she met in 2012. In 2021, Billboard readers crowned JD and Loaiza as their favorite Latin couple. They highlighted eleven Latin couples in the industry in a fan poll where the pair received 63% of the votes. Among the other couples were Rauw Alejandro and Rosalia, and Bad Bunny and his longtime love Gabriela Berlingeri. JD Pantoja and Kim Loaiza have two children, a daughter named Kima Sofía and a son named Juan.

Related: Everything We Know About Bad Bunny's Dating History

She has over 3.3 million monthly listeners on spotify. Some of the singer’s biggest songs on the streaming platform includes “Mejore Sola” which has racked up more than 39 million streams, “Me Perdiste” also amassed an impressive 33.6 million streams and “Despues De Las 12” which has more than 23 million streams.

2 How Much Is Kim Loaiza Worth?

Kim Loaiza has an estimated net worth $8 million. Her wealth came from budding music career as well as monetizing her YouTube channel and other social media accounts through paid partnerships with brands. Her clothing line with SHEIN Mexico further adds to her earnings. Loaiza has over 35 million subscribers on YouTube, 30 million instagram followers and over 60 million fans on TikTok. Her husband also has an estimated net worth of $3.5 million.

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1 Kim Loaiza's Latest Single

With her newest single "Pa' Eso Se Hizo," Loaiza is currently making waves, she told Billboard she loves the song because of its electronic aura. “We worked on this song with my team, and it came out awesome. We all loved it and I’m excited that my fans also did. I could tell by all of the supportive comments they left me,” the singer shared. In just four weeks, the video for the song has racked up millions of streams, and has already received more than 22 million views and one million likes on YouTube. “Pa’ Eso Se Hizo” is Kim Loaiza’s 16th release to surpass 20 million views.

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